EverSignal

Pay Per Click Management for Attorneys – Level the Field

Brian G. Methner — Tue, 27 Dec 2011 16:42:30 +0000

An attorney on a forum asked the following question: “Do you see any way of creating a barrier to entry for bankruptcy practice that will allow only a few firms in any given market to dominate that market place?” This is an interesting and complex question. It made me realize just how influential online advertising [...]

Lessons from Cosmo: Retain More Clients by Optimizing Keywords, Ads, and Landing Pages

Brian G. Methner — Tue, 20 Dec 2011 15:24:59 +0000

The other day I found myself in a waiting room flipping through a Cosmo magazine. Naturally the first thing I did was scan the front cover. Two headlines caught my attention: 1) “His Secret Marriage Checklist” and 2) “When He Shouldn’t See You Naked.”

I flipped to the appropriate pages and couldn’t find the [...]

Spend Money Acquiring New Clients Not Smarter Clients

Brian G. Methner — Sat, 17 Dec 2011 20:25:58 +0000

Smart clients come from educational marketing, but smart clients do not necessarily purchase your services. There is a danger in not understanding the crossroads of educational marketing and paid advertising, including pay per click. Educational marketing and pay per click should only be mixed carefully. If you spend too many resources targeting information seekers, then [...]

Funnel More Clients to Your Business With Adwords

Brian G. Methner — Wed, 14 Dec 2011 00:21:57 +0000

In 2004 when I first started using Google AdWords, I thought the goal of AdWords was to get as many clicks as possible. The belief was that the clicks would turn into a flood of clients. What I quickly learned was that you can generate a lot of clicks, but clicks don’t necessarily translate into [...]

Why Double My AdWords Budget Doesn’t Double My Clients

Brian G. Methner — Thu, 08 Dec 2011 17:52:50 +0000

You have finally started the Google AdWords engine on your account and you are cruising down the new client highway. What’s next? Take the top down and enjoy the ride or hit the gas and go for more clients.

For those looking to hit the gas and produce even more clients, the next step seems [...]